Myrtle Beach woman gets $4050 for advertising space on pregnant belly
Really, where won’t we advertise? As marketers we are always looking for the next big innovative way to reach our client base. It can be advertisements in washrooms, company logos on athlete’s uniforms, slogans across the miracle of life – whatever we can do to expose ourselves to our target market in a creative and innovative way – we want to do it.
When it comes to marketing we know that in order to sell someone a product or service you have to first form a connection with them. The customer has to believe that they need the item and they have to believe that you are provider who will best meet their needs.
That is what successful advertising does. It creates the demand and then markets the solution. And the company that is most successful at doing this, the one that best targets their perspective customer base, is the one who gets the biggest market share.
So we are always looking for the edge that will put our marketing strategy above everyone else’s.
Now I don’t know about advertising on the prenatal, but there are definitely exciting new ways of marketing on the web.
The internet provides the platforms that create marketing advantages and this is because it is still relatively untouched. It hasn’t been completely exploited and overdone yet. There are plenty of advertising opportunities available now that the market will still respond to and there is the promise of many more to come.
Unfortunately this isn’t the case off-line. Television, radio, direct mailings, print ads. None of these work like they used to. There’s too much clutter. They have been over done and used up. People just don’t respond to them in the same way and they do not create the same connections that they once did.
That is why we are purchasing space on people’s stomachs.
Internet marketing is still fresh enough to create the connections. People haven’t been desensitized to it yet because they haven’t been inundated with it since before they were born.
Of course. Like everything, there are still challenges to internet marketing. Nothing comes that easy.
Enter blogs, vlogs, and podcasts. These are tools that can take create the connection and deliver your message because they are an online platform that has the public’s trust.
So what are they? How are they being used? And most importantly how can you use them to promote your business
During these post I will be explaining the concepts behind these tools and we’ll take a look at how others are using them. Then we will discuss the principles and some dangers that marketers need to consider before diving into this realm. And finally, we’ll look at how these tools can be used by you and whether or not they should be.
