Establishing a blog on your company’s site is actually fairly easy in principle. Your web designer can create it for you or you can use one of the many platforms available. Check this link out for a great review on what the top 100 blogs use. It is little old but still a good place to start. Blogging Platforms

Regardless of how you set it up, there has to be a feedback method. Readers and viewers have to have a way to reply to what they have seen. This is part of what makes the page a blog rather than an article. It is interactive and people respond to that.

The ability to interact on a personal level is a big contributor to the trust and connection that blogs can create. So it is important that your company blog doesn’t forgo this component.

Of course you must also have a system for monitoring the feedback and removing any that would actually harm your marketing campaign.

You also have to decide which media form your online journal will take. Or maybe you will tackle all three. I would start with one first.

Any of the three can be effective and you will have to determine which one best suits your audience. Is your target market likely to own an ipod? If not then perhaps podcasts are not the right option for you. You would opt for a blog or vlog instead.

But you aren’t limited to just one.

Finally, remember that the blog will not deliver the message unless people read it, watch it, or listen to it. If no one comes to your blog or is interested, it won’t be able to create the desired connection.

Next: Promoting your Blog