Modern Marketing Companies: Strictly SEO vs. Comprehensive Services

February 18th, 2010

Though it would have been considered a moot point even just a little over a decade ago, today it’s a burning question whether to go for a strictly SEO company or hire a more comprehensive marketing firm’s services.  Plenty a CEO must find him/herself in the hot seat when this topic comes up, and due to a lot of speculative rumors that float about regarding the “best marketing practices” today, it can be hard to acquire the right knowledge to make the wiser choice.

Ultimately, there are cases where the former will be the best option, and other cases where it will be the latter option: it all comes down to the particular circumstances of the company at hand.

For example, a company that has a solid and long-standing in-house marketing staff—with more than sufficient resources to make convincing press releases, handle customers’ queries, and so forth—will probably choose to hire an exclusively SEO company.  That’s because they probably don’t have the in-house expertise to launch and manage an effective search engine optimization campaign, but have got pretty much every other aspect of marketing down to a T.

Surely a company that neither has a good marketing staff (in the traditional sense) nor any qualified SEO staff will be inclined to go the route of the full-service marketing firm.  Such a company has nothing to lose and everything to gain from following this path.

Some companies simply have no need for many traditional marketing techniques, and prefer to practically exclusively focus on online marketing initiatives.  This is the case for specific companies with even more specific target audiences: for example, a company specializing in hi-tech gadgetry aimed at computer experts is likely to get their message across more than effectively enough with e-advertising, as the intended customers are highly connected by default.  To reiterate, only companies in a very few niches can afford to make this call, and only if they are ready to pour lots of effort into the SEO side of things.

For most run of the mill companies, there really is no substitute for a comprehensive marketing firm that can tackle all their needs and produce one consolidated bill.  The more impressive such specimens can house an incredibly diverse set of skills under one roof, and that is a major asset for any company in need of marketing assistance.  Such firms will not only be able to tackle your SEO work, but they will tackle the copywriting work that complements and fills out said work.  Furthermore, as most companies cannot afford to abandon traditional avenues of marketing, such firms can help in the drafting of press releases and reaching strategic decisions on message content.

Furthermore, these kinds of broad, inclusive marketing firms can help you land new online revenue opportunities such as pay per click advertisements.  The money garnered from these channels, though on a minor scale at least to begin with, can end up subsidizing a good portion of online marketing initiatives in the future, and is one thing that you won’t find any exclusively-SEO company offering to do for you.

Christain Morals

February 2nd, 2010

Sometime back mChristain Moralsy Mom gave me a book titled “Christian Morals” published in 1813. It sat around the house for awhile, before making its way to my desk. I conceived the idea of reading through it and blogging on what I read, but the book sat there for two months.

I was recently invited to a luncheon hosted by WPER 89.5 & 90.5 by my good friend Jamie Gorman, who was giving a talk on Christian leadership to some of the partners of the radio station. His talk was fantastic. It sparked excellent conversation after, and my mind went to the book sitting on my desk, Christian Morals.

I invite you on my travels through Christian Morals to discover with me the timeless principles presented in the greatest book ever printed – the bible. The author takes us on a journey I am sure will challenge us and hopefully prompt us to pause, as it seem humans have been struggling with the issues of morality since the beginning of time. So let us endeavor to unlock the secrets of times past and bring forth a new generation of Christian Morals.

Shall we begin?Content

What rich language! I don’t know about you, but I don’t encounter writing like this everyday!

The author, Hannah, immediately captures our thoughts and reminds us that just because this is a “religious book” does not mean that is it perfect in any way.

I love the statement “good is separated from evil by such sight partitions”. How true is this in our lives everyday? Maybe this is where we get the idea that it is the small things that matter because it is the small things that separate good from evil. For Christian business owners this is a daily struggle, and quiet frankly, many of us fail on the side of evil everyday. But then “all things” are imperfect as Hannah states. She wants us to understand that she does not have all the answers and that she is not infallible.

My thoughts go to the only perfect man – Jesus – and how through grace we are saved by His blood.

What thoughts does this short, but powerful passage bring to you? What emotions does it bring up in your heart? Let’s talk and share and grow.

Delivering a Perfect Presentation: Rethinking the Tricks and Myths

January 23rd, 2010

When you prepare for a presentation there is always plenty of advise to go around, but which of these suggestions are tricks that work, and which of them are myths? We spoke to a Speech Consultant to find out.

“Picture them Naked”

This is definitely a trick. Picturing their audience naked, or in their underwear will stop many presenters from feeling nervous.

First, let’s understand why it works. It is actually not because it makes the audience less intimidating. Trust me, your boss or a big client would be just as intimidating in their nickers as they are in a suit – and maybe even a little more so!

In reality, you aren’t actually scared of those you are presenting to, you are nervous because you’re scared of yourself. Nervous speakers are worried that they will make a mistake, not say the right thing, do something goofy, or otherwise not get their message across. They are worried, and worrying is a mental activity.

Picturing the audience naked works because it too is a mental activity. You are using your imagination, which distracts your brain from its worrying.

So if picturing the audience naked distracts you, then it is a great trick to use, but any form of mental activity can work just as well. Counting window panes or repeating a tongue twister can also work. I once had a client for whom I would provide a simple puzzle – It would only take a minute or two and if he was successful, I bought the coffee after the speech.

The key to this trick is that your brain has a job to do, other than worry.

“Find a Friendly Face”

Myth. And a bad idea at that. The concept behind this advice is that by finding a friendly face to keep coming back to, you will provide yourself with a place to gain encouragment. Humans are very social; we continually seek cues from our environment, and adjust according to them.

In a conversation, the person we are speaking to provides these cues through their interaction with us, but during a presentation these cues are removed because we are speaking in an endless stream without response. This is a challenge that a lot of presenters have difficulty with; it feels very unnatural to speak without receiving assurances that we are saying the right thing.

If you go into a presentation with the intention of finding a friendly face to gain your encouragement, then you are setting yourself up for a potential failure. Most people in the audience are looking at their papers, or staring back at the speaker with a  blank expression. This doesn’t mean that they dislike what the speaker is saying, but if the speaker is looking for a friendly face and doesn’t find one, they can become nervous and self-conscious.

Instead, I recommend that you create the assurances that you need. The first step is to identify the cues that you use to tell others that you are interested in what they are saying. Do you step closer to them, smile slightly, or nod your head? Do you furrow your eyebrows to show that you deeply considering their point? These are the body language cues that mean “interest” to you.

Now use them to encourage yourself. During your presentation nod as you say something that you expect others to agree with or smile slightly if you are making a great point. This will do two things, first just performing the action yourself will bolster your confidence. And second, several members of your audience will mimic your behavior and nod along with you or smile back. Now you will have the friendly face you are looking for.

“Bring a Glass of Water”

This is one of my favorite tricks. But, like picturing the audience naked, it doesn’t work for the reason that most people think. The water is not for dry mouth – it’s a prop.

Taking a sip of water provides you with an acceptable excuse to take a pause.

If you are distracted during your presentation then you will need a chance to gather your thoughts, regain your composure, and find your place in your notes. By taking a quick drink, you are not only able to regroup mentally, but you also create an acceptable excuse to take a moment to flip through your notes upon returning to your presentation.

The danger of the water is that you will compulsively sip on it when you’re nervous. This is not only very distracting to the audience, it also carries the risk of a full bladder – which will be distracting to you.

To prevent this, I always put a little salt in the glass. Not enough that it tastes bad, but just enough that it doesn’t taste great. That prevents compulsive sipping.

And if you actually do get dry mouth, gently place the sides of your tongue between your molars and chew once or twice. This will get your salvatory glands going again, which is much more effective than any beverage.