Google’s revealed that the advanced SEO practice of PageRank sculpting will be far less effective as it’s changed the rules on nofollow.
For those of you unfamiliar with the concept of PageRank sculpting, here’s a brief explanation.
PageRank Sculpting involves the use of nofollow tags on links to control where the PageRank value flows within a website. So by using nofollow tag, PR can be channelized to the more important pages i.e. Home page & Service page.
Well Google’s SEO voice, Matt Cutts, has revealed that Google’s management of nofollow has changed – potentially rendering the practice of basic PageRank sculpting less effective.
According to Cutts, Google will no longer allow webmasters to build up link juice and funnel it to certain pages. If nofollow is used on links, the other pages wont get a PR boost – instead they’ll just receive the same PR value they would have, if all the links were followed.
So alas – PR sculpting, as we know it, will be less effective in the future and it was in the past. Given the announcement that was made during a Q&A session at SMX Advanced in Seattle last month; webmasters will be waiting patiently for an official statement on the policy from Google.
For more details on PageRank sculpting read Matt Cutts Blog
The RevSEO Team
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