When it comes to tackling a weedy garden there are three types of gardeners:
1. The gardener who is experienced enough to correctly identify and remove only the weeds.
2. The gardener who can’t identify the weeds so they remove anything and everything that looks suspicious (and usually ends up removing more vegetable plants than weeds!)
3. The gardener who becomes discouraged and lets the weeds win (losing any hope of a harvest in the process).
I see similar strategies used by businesses when it comes to their marketing. After all, a run-wild marketing campaign is very similar to a particularly pesky weed. In fact, a marketing campaign that is crowded with ineffective tactics can strangle a company’s reputation even faster than a whole garden full of dandelions.
The marketing strategies that don’t work need to be weeded out regularly to make room for the ones that are working. So, when it comes to your business which kind of marketing-weeder are you?
Have you taken the time to observe? Do you track the results of your campaigns? Do you know your market and your company well enough to weed out the ineffective campaigns, allowing the effective ones to thrive?
Or, are you going with your instincts, willing to risk doing too much or too little and hoping it will turn out right in the end?
I can tell you, both as a gardener and a marketer, being able to accurately identify a weed is an invaluable skill.
To Your Marketing Success
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