And if marketing plans were like earthquakes, they’d rock everything! Very thought provoking – sometimes it’s so easy to fall into, as you call it, the “hum-drum” of life. Easy to get into a lull. Takes an earthquake to shake things up (pun was intended) to get people’s attention, but it also helps your own creativity. I’m convinced everything (in business, economy, your life, your attitude, etc.) works in spirals (exponentially moving downward or exponentially moving upward). So, if you have this “earthquake-level” marketing idea, it will spur other people to have more “earthquake-level” marketing ideas, and so forth.

Thanks for your thoughts!

I saw this really good post today….

This is my Excerpt…

I’ve never been a huge fan of strategic partnerships unless they can address the incentive (usually pronounced “cash”). Doesn’t mean some short term partnering or subcontracting isn’t good, but I think too many companies, large and small, use partnerships when they want to test the waters, but not jump off the 10 meter tower!

I’m sending this to the board of the HGBA (www.hgba.bz) as we discuss the partnership relationships we should have with the Chambers. We need to consider these 4 points.

Was sorry to miss the Roundtable, you know how I love those!

Thanks,
Jamie

Thanks again Jeff for taking the time to lead the meeting today.

One valuable concept Scot (The Revman) introduced is the “hedgehog”. The concept is described in great deal as it applies to business in Jim Collins’ landmark book, “Good to Great”. Basically the hedgehog is the paragon of focus. He does one thing, but he does it better than any one else. The fox is clever and seems capable of doing many things. But in the end, the hedgehog becomes the very best at what he does and outwits the fox every time. One take away for me is that two hedgehogs make a better SBP than two foxes. That is as long as the hedgehogs complement each other. Perhaps this is a crucial test of a potential business ally?