Are you responsible for selling? Be careful how you answer, because the truth may surprise you.

I believe that everyone sells. No matter what role you play in your organization, there are times you need to influence the behavior of others, and this is selling.

Selling is the act of influencing the outcome in a manner that benefits all involved.

If you’re a front-line manager of 12 people on an assembly line, you better be good at selling: Selling your team on working together, doing the best job possible, being content with the company and many other things that make everyone’s daily lives easier and more productive. If you don’t, trouble can loom quickly.

No one escapes from selling. Therefore, sales ability is one of the keystone skills everyone should always work to improve.

How are you improving your sales skills?

If I may, let me provide a few tips that could be of help.

  1. Learn how to talk benefits instead of features.
  2. Stop communicating and start connecting.
  3. ABL – Always Be Learning.
  4. Have fun.

Take responsibility, and go make it happen.